The project started when we were approached by another company tasked with developing the platform. Since they lacked in-house designers, we collaborated closely. At this point, the project hadn't officially kicked off, and teams hadn't been formed yet. We participated in the pre-sale discussions alongside the platform owners. After deliberating on the MVP (Minimum Viable Product), it was decided that we would progress to the pre-production stage, focusing on creating UX artifacts and concepts. Pending client approval, we would then proceed with the project.

In the initial phases, we gathered information from the client and conducted research to construct user personas for each role. We developed multiple user scenarios to grasp the core functionality and crafted a mind map for the platform. There were some challenges in obtaining user data, particularly due to the legal status of the athletes, which Canadian law safeguards as kids. Even after consulting a lawyer, the client was content with the outcome. Subsequently, we moved on to conceptual development.

The following phase encompassed actual production, where we worked closely with the developers to verify the implementation of fundamental functionality. Adapting for mobile use and the capability for one coach to oversee multiple teams from different schools presented the most significant challenges. The darkening design phase was completed within the estimated timeframe. The client conducted prototype testing in Figma, and we were ready to transition the project into development.